Once upon a time, the word Charity equated to love. Then, it was alms for poor people - the deserving, the undeserving. We became an industry; companies; the business of doing good with contracts. Now, there are more innovators employed to develop fundraising campaigns than those creating ideas to eradicate the issues we are meant to address. Charity has moved from the ‘giving’ of love and solutions, to the ‘getting’ of funds and the delivery of project plans within structures of work, pay, and governance that are devoid of love. Where the most precious resource, the staff who work with direct relationships on the ground, are paid and supported the least.
The adverts, the impact stories, the speeches and tweets; we are the science that has learnt to sell disadvantage for itself. We are the graffiti makers of trickledown compassion.